i want to make sure that the next faux pas album goes number one so i’ve hired a crack market research firm - they research not just crack markets but also other markets - hahahahaha - to help me get my promotioning strategies right. one of the first things they have done is analyised the web traffic (or, as they call it, the “transiblogitor index”) of this very blog. i just got the first of their detailed reports sent through from head office:

so there is about 2% of you out there that are probably feeling left out recently, so i thought i’d make your dreams come true by dropping on this blog some details of the new faux pas album. because if theres ever something that doesn’t make me want to vomit, its when blogs breathlessly get jacked about upcoming release details. so here it is!

the new album is called “7 wolves 1 shirt” and it is a concept album about my favourite t-shirt. its a story about how if you look at a thing for long enough, a thing can look like seven things. how long? six months. it is also about girls, and about things like death and suicide, and also about serious shit like politics. of course several songs are specifically about how i feel now that the howard government has been ousted, because not only is this a seriously fresh topic to make music about, its also an endlessly fascinating topic to make music about! there is also a track about how i like to go to clubs, and one where i sing “la la la” a lot

guests on the album include eric the badu, rockhoreographer and tom selleck. it goes for 7 minutes and will be released solely on atari cartridge format. i will not be giving away the album for free, or saying you can pay whatever you like, or anything like that - i will be going a step further and will actually be paying every customer 5 dollars to ‘buy’ the album. this is about art not money, and you know, this is the new model and we all need to look to the future. no-one wants to pay for music right now when they can get it for free - i am one of few pioneering artists that understand that in the future, no-one will even want the music unless they are also getting cash as part of the bargain. its about the money and about the hos. it will be a limited edition pressing of 80,000. stocks may not last.

‘7 wolves 1 shirt’ will be released on august 7 - it will be released by EMI but distributed by pigeons. without further ado, here is a sneak preview of the hot artwork put together by melbourne’s own style icon yerock:

and here is the lead single from the album:

MP3: Faux Pas - Robin Uthappa Theme